Digital Marketing

Looking For Love In All The Wrong Places Business / Digital Marketing

When I was younger, there were a number of TV shows based around singles being perfectly matched with people they had never met before. Often the contestants were not even allowed to see the other person until they had gone through a series of qualifying levels. This involved finding out things like what the individuals like to do on the weekends, were they into sports,...

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The Power of Hyperlocal Content Marketing – 6 awesomely doable tips on a small business budget Business / Digital Marketing

For big brands with deep pockets, content marketing can be as simple as asking the marketing team to churn out content that’ll rank easily on highly competitive keywords and phrases. But for a small business or startup, achieving this same success can be tough. There is, however, a way to give a very strong showing in organic Google search results even when you’re not the...

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Social Media: The Ever Changing Landscape Business / Digital Marketing

With the latest update from Facebook announcing that they are tightening up the news feed to add more value to users who are statistically spending less time “scrolling” on the platform, marketers groan again. What this means for business pages is it is another step away from organic traffic towards higher budgets to get content in front of our target audiences. Someone asked me the other...

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2 Things You Need To Realise About Customer Experience Business / Digital Marketing

Back in the day, when I was first learning sales and marketing, customer service was the be-all and end-all. It was the foundation of everything we were taught and was an essential cornerstone of every business strategy. Your customers are, after all, the people who actually keep your business going. It didn’t matter whether you were selling apples, or checking someone into your new luxury...

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Digital Marketing Consultants: What do they do? Business / Digital Marketing

A day in the life of a digital marketer What do online marketers or digital marketing consultants do? They help your business to ‘get found’ online using a combination of inbound and outbound tactics. With many of my clients being accommodation businesses scattered throughout Australia, there are different ways I manage their online activity. In this article, I’ll show you what’s involved in my typical...

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About Me

Sharni-Marie Barney

Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.