Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Startups
All business pursuits can be learned from, be that a meteoric rise to a crippling failure leading to closure – all experiences offer insight, the ability to think what could be changed next time around, and the willingness to alter our methods. It’s also true that certain business situations, while not seeming the most stable on the surface, can be valuable through a whole host...
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Company
Experience is certainly an asset, but it should not be the sole foundation of a successful construction business. Experience plays an essential part, but is only part of what’s necessary for its continuance and growth in such an ever-evolving industry as construction. Overly relying on previous experiences could limit potential growth and even jeopardize its existence altogether. Embracing Technological Innovations With technological innovations transforming the...
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Business
When you first started your business, you probably would have settled for just winning some customers and finding any level of success. But once you’ve achieved that, it’s worthwhile setting new targets for yourself. This will help to keep you on your toes and give you something to work towards. Plus, you never know the heights that your business might be capable of reaching. Of...
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Apr 18 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
