Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Money Matters
For many people, investing in stocks is the same as gambling. But when you put your money in the markets, the house doesn’t always win. In fact, the vast majority of people make money when they invest sensibly. Right now might be the best time to invest in stocks for the foreseeable future. That’s because a unique set of circumstances are coming together. Read on...
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Company / Technology
Company digital transformation is no more an option today but a must for business survival and competitiveness. Most CEOs are aware of this, yet many have not acted due to the enormity of the task or lack of a clear plan. This blog provides five tips to help you get started on your digital transformation journey. 1) Define your business goals and objectives: Without a...
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Productivity / Work
Your office is the physical hub of your business. The workspace that you provide for your employees has a direct impact on the work that they’re able to do. As your business grows and continues to develop, your office should also change to accommodate these changes. This may mean a new look. Renovating or updating your office might seem like a waste of time and...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
