Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Digital Marketing
Your business website is the digital front door of your business. It’s a critical part of your marketing strategy. That means that you need to focus on improving it in key areas. To do this, you should be asking yourself a few important questions. Is Your Traffic Legit? Has this ever happened to you? You’ve analysed the data for your website and discovered your traffic...
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Money Matters
When you’re starting a business, you’ll often consider financing it yourself. While that can be a great move, it’s not always an option. Sometimes, you’ll need to consider getting business financing from an outside party. A bank loan is a decent option, but you’ll have to pay this back no matter how well – or poorly – your business does. Getting investors can be a...
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Startups
Starting a business can be challenging, but anyone can succeed in the modern business with the right mindset, strategies, and tools. The entrepreneurship world has evolved significantly over the years, and with the growth of technology and the Internet, businesses are now more accessible than ever before. However, with competition continually growing, it takes a unique approach and innovative ideas to stand out and create...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
