Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Brand / Marketing
In 2023, most brands understand the need for an online presence. That might simply be a Google Business listing, or it may be registration with industry-specific enterprises. For example, restaurants and hotels are wise to sign up with platforms like TripAdvisor so they can respond to reviews, upload information about their particular building and brand, and move on from there. But it’s not just if...
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Company
Hiring top talent has become increasingly crucial to any organization’s success. Top talent can help propel a company forward while driving innovation and leading to higher-quality products and services. Unfortunately, finding the right people for the job often proves challenging, especially in today’s increasingly competitive market. The importance of hiring top talent cannot be overstated, as studies have shown that organizations with highly talented employees...
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Startups
Deciding to start your own business is an exciting, busy and overwhelming time for many entrepreneurs. Knowing what to do first and how to turn your idea from paper into fruition is quite a challenge. Whether you’re getting to grips with the digital tools you will need to start a thriving business, or you’re trying to create a website that looks professional, you will be...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
