Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
There’s only a limited amount of time available in the day. Being able to use your time wisely can help your business to perform better and produce better results. There are many ways to save time in your business so that you’re not wasting the limited time that you have. While you might have heard some time-saving tips before, there are always others that you...
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One of the latest business crazes to hit our offices is going paperless. There are many benefits to getting rid of paper in the office, especially if you’re a brand-new startup that doesn’t have a huge archive of paper records. For instance, you’ll save money on paper, you’ll make a lot of space since you can get rid of archive rooms and boxes of papers,...
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The concept of friction in the business world is not new. When it comes to your customer experience, business friction refers to any obstacle that could dissuade them from buying – such as long wait times on hold, for instance. Typically, businesses are quick at spotting and improving customer-related friction. However, many fail to acknowledge friction points that affect business development and processes. Indeed, your...
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Work processes are the inner workings of a business, and it’s beneficial to look at the different ways in which you can make them more efficient. By doing so, you’re going to make it easier for your staff to get the work done and to get the most out of the working day or week. Here are some tips to simplify work processes within the...
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Target marketing is one of the most useful tips for business growth that you shouldn’t ignore as a business owner. It involves researching and understanding your potential customers based on their demographics, location, personalities, values, and behaviour. Marketers use this strategy to help them focus their advertising messages and set budgets to avoid wastage. While this remains an effective approach, it’s important to ensure you...
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