Sharni-Marie is the owner of the epic new marketing company Forj (M)arketing. She is a passionate marketer and business consultant with a huge vision to help small businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broader her perspective.
A small business has a lot to deal with. A lack of marketing knowhow and power to carry out a campaign. A whole host of competitors on the market. And more often than not, technology troubles, and having access to less digital resources than a company with a longer history and a whole heap of more funding does! That’s why a mobile application would be...
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As time goes by, we’ve seen the traditional definition of HR become somewhat outdated. No matter what your industry, you’ll want to move with the times. It’s vital to keep up with new demands and changes in the marketplace as they occur. If you’ve got a sneaky feeling that your HR department needs a modern revamp, read on. Automate for less admin The first and...
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When you think about robots, you’re probably picturing something out of a sci-fi movie. But technology moves fast and robots are becoming a lot more common. You might not have considered using robots in your business before, but it’s something that you should definitely think about. The technology is already there and some of your competitors are using it, which means that you are falling...
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There are a lot of reasons that a business might struggle. It could be that the economy is bad or maybe you aren’t marketing your products in the right way. Some businesses struggle because they don’t manage their finances very well and they end up spending all of their money. In all of these cases, the idea and the product isn’t the problem, it’s the...
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If you want your business to be around for years to come, you will need to do more than just turn a profit. In fact, you will need to future proof your business, that is, lay the groundwork to ensure its continued success in the future. Something that can be quite a challenge, with the way that market landscape changes so quickly these days. However,...
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