Digital marketing is constantly changing and evolving. A method or platform that’s great today may not be effective next year, with all the new apps, trends, and algorithm changes launching annually. A few years back, Facebook and Twitter were all the rage, now they’re eclipsed by applications like Instagram and TikTok. If you want the business you’re managing to stay relevant online, adapt to these changes quickly and efficiently. Here...
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Product development is a long and involved process. It’s not something that you can rush, and nor would you want to. You need to make sure that you get it right before you decide if your new product is ready to launch. When you’re developing a new product, there are various ways you might be able to improve the process. A better product development process...
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There’s only a limited amount of time available in the day. Being able to use your time wisely can help your business to perform better and produce better results. There are many ways to save time in your business so that you’re not wasting the limited time that you have. While you might have heard some time-saving tips before, there are always others that you...
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One of the latest business crazes to hit our offices is going paperless. There are many benefits to getting rid of paper in the office, especially if you’re a brand-new startup that doesn’t have a huge archive of paper records. For instance, you’ll save money on paper, you’ll make a lot of space since you can get rid of archive rooms and boxes of papers,...
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The concept of friction in the business world is not new. When it comes to your customer experience, business friction refers to any obstacle that could dissuade them from buying – such as long wait times on hold, for instance. Typically, businesses are quick at spotting and improving customer-related friction. However, many fail to acknowledge friction points that affect business development and processes. Indeed, your...
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