Apple, Facebook, Google, we all envy the success of great businesses. It can sometimes seem that some businesses simply have it all while others struggle with basic survival.

In reality, every business has the potential to develop into something amazing, assuming that you follow the basic principles of building your market strategy and in-house approach for greatness. To name an obvious example, Apple didn’t become a success overnight. It was the product of the efforts, the commercial acumen and the innovative dedication of Steve Jobs and his team.

Jobs started with the idea of providing the audience with personal computing devices that would not only perform but also be aesthetically pleasing. The look and feel were for him just as important as the operational abilities of his products. Using these elements as guidance, Apple launched innovative products that revolutionized the market. The first iPhone, which is over 10-year-old, transformed forever the relationship that people had with their mobile phones. But Jobs’s vision is only the top of the iceberg of Apple’s success.

From a great idea to a great business, discover the three essential steps of greatness.   

iPhone: From a great idea to a market revolution

 

The idea part

There’s no denying it: everything begins with a game-changing idea. Whether you woke up during the night with a genius brainwave or it came to you naturally during the day, write your idea down and take the time to sketch concepts. The idea is the light bulb, but without the right connection, there is no light. And by connection, we’re not talking about wiring but about analyzing the profit potential of your idea, its feasibility and its positioning on the market. A great idea that fits in a business model is more likely to make money than one that brings you sweet dreams at night.

 

The making it happen part

Establishing that your idea is viable and can become something great is the first step. But until you make it happen a great idea is nothing but a dream that lives in your mind. Turning your brainwave into an existing business needs funding in the same of a manageable loan that can help you to develop and grow at your own pace. Swift Financial provides the necessary working capital to growing businesses through customizable term loans which help you to establish your idea on the market. A great idea needs funds to become a great market. That’s the point where your idea analysis comes in handy: Knowing why it is marketable and how to bring it to the market best is what successful loan applications are made of.

 

The good base for a great business

Your employees are your best assets. Consequently, your ability to inspire and motivate your employees is the key to your business success. It doesn’t matter how good your idea is if you can’t develop a trust relationship with the people who should be promoting your idea to the market. Trust takes hard work: It’s about keeping your promises and ensuring that you communicate the right values to your team. There should be no disconnection between your words and your actions.

 

You may not be the next Steve Jobs. But you can certainly learn from him what it takes to build a great business. A great idea is the beginning. But without the ability to construct the commercial, business and financial structures to give life to it, a great idea remains an impossible dream.