Digital Marketing


The Customer Journey Starts on Social Media Business / Digital Marketing

  Guest post by Hollie Hoadley It’s no secret that knowing your customer journey and nurturing it throughout the entire lifecycle is so important to running a successful business. We know that from the second someone enters a form, emails or calls, or places an order, it’s critical to ensure that their experience is handled with the utmost professionalism and care. Seems simple, doesn’t it?...

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Cutting through the Noise of the Digital Churn Business / Creative Writing / Digital Marketing / Motivate

In an effort to rise above the rest, there are those of us who are truly committed to being genuine and somewhat original. We really think about what we are producing, what we are preaching and the standards we are delivering, and we aim to go the extra mile. Raise the standard. Stand out. Live louder then the masses who are screaming a similar message...

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The Beginner’s Guide to SMS Marketing Business / Digital Marketing

When you own your own small business, you need the best communication tool to reach and your customers in the most efficient way – and text messaging can do just that for you! There are several good reasons why text messaging remains one of the top forms of communication so why not use it as part of your marketing campaign? Top reasons why SMS is...

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How to Ensure the Best Customer Experience Business / Digital Marketing

Guest Post by Amanda DiSilvestro  For starters, you have to think about each and every way that you have interactions with your customers. That means beyond just basic online or in-person contacts and includes materials you mail, various online presences, and experiences navigating social media. You must also consider how those interactions will affect the reviews that customers provide. Never, ever discount the importance of those...

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Reactive Marketing – What it is and why it rarely works Business / Digital Marketing

Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet....

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About Me

Sharni-Marie Barney

Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.