Guest Post by Amanda DiSilvestro 

For starters, you have to think about each and every way that you have interactions with your customers. That means beyond just basic online or in-person contacts and includes materials you mail, various online presences, and experiences navigating social media. You must also consider how those interactions will affect the reviews that customers provide. Never, ever discount the importance of those reviews to potential customers, either.

Interested in more specifics about better customer service? Use this graphic to find them out.

http://www.salesforce.com/hub/service/customer-experience/