Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
Most people these days realise that their business, no matter how large or small, should have some kind of online presence. Digital marketing may not be at the forefront of their thinking, but when approached on the subject, nodding heads of agreement follows. But commonly it is one of those aspects of business that is put on the back burner or in the ‘too hard’...
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Business / Motivate
I am very active on social media, especially Twitter (feel free to connect) and I regularly view blog post after twitter post of how good it is to fail; that failure is essential for growth; that we should welcome failure with open arms. From the written words of so many, it seems that the only way we can succeed is to fail and fail and...
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Creative Writing
So this is my first post dedicated to expanding creative writing vocabulary. Every week we will examine an interesting word that comes across my path. This week’s word is: FLOURISH. (Brought to us by Mark Septon) FLOURISH: verb flour·ish \ˈflər-ish, ˈflə-rish\ : to grow well : to be healthy : to be very successful : to do very well : to hold up and show (something) in an...
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May 10 2024
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
