Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business / Digital Marketing
This post is part of a series called “The Main Point of Being Online”. If you missed the other posts read them first here: The Point of Being “Online” Part 1: Your Website The Point of Being “Online” Part 2: Social Media A couple of quick reminders from my previous posts to get us started: “The main point here about being “online” is that half...
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Creative Writing / Travel
Guest Blog Post as it appeared for A-Frame Chalets @ Mokutu One of the challenges facing a lot of us today is the lack of “space” that is available in the day-to-day craziness that we now call life. With constant notifications vying for our attention, media oozing out of every device and expectations from colleagues, bosses, friends and families that we are always “on” it...
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Creative Writing / Motivate
By Dorothee Racette, Take Back My Day Publishing authentic content is one of the most important things you can do to set yourself apart, but finding time for writing can be hard when there are so many other matters competing for your attention. Many people wish they had more opportunity to write, not only to promote their business, but also because they have something important...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
