Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Money Matters
Bookkeeping is a term that is used to describe the recording of financial information relating to your business. This includes tracking all of the money that you are spending, as well as all of the money that is coming into your business. For your company to be a success, you need to make sure that your books are balanced every month. If they are not,...
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Company
In order to provide the resources that we need and to absorb our waste, we currently need more than 1.7 planet Earths. It is clear that we consume too much, and have no way of disposing of this. This is not somebody else’s problems, this is everyone’s responsibility. If you are a business owner, then you need to consider all of your actions and make...
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Business
These are incredibly trying times for all of us, but as a business owner, chances are you’ve suffered especially as a result of coronavirus. The uncertainty about losing a venture you’ve worked so hard to build up is nothing short of devastating, no one knows what will happen next. But here are some things you can probably expect over the next 12 months. Continued remote...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
