Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Motivate / Travel
We have all had to cancel our vacation plans over the last few years, and the vaccine rollout is going a lot slower than we all would like. However, we do have the option of treating our local area in the same way a tourist does. If we can put ourselves into this mindset, it is surprising how many placed we can discover to create...
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Brand
Where you spend your money matters, and anyone who is dedicated to living a health-conscious and eco-friendly lifestyle should strive to dig deep and uncover eco-friendly businesses. Those who are becoming more eco-conscious can find this tricky, though. The old habits of convenience are difficult to break, and even then, many companies do not always fulfill their eco-friendly promises. So how can you know if...
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Brand / Business
Branding your small business begins when you develop your startup idea. The process helps you create and nourish the concept to its fullest potential. While it is easier to think of logos or colour schemes, branding demands more than that. With over 60% of Australian startups failing to go past year three, it is helpful for small business owners to develop and maintain their marketing...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
