Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Understandably, there is significant pressure on businesses to make sure that every element of their business is as sustainable as it possibly can be, from the products and services themselves down to the supply chain. This pressure comes from all directions: stakeholders, clients, vendors, the media, and other people within the industry. We all know that we need to be more conscious of our footprint...
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Money Matters
Investing can be a dangerous thing to carry out. There are a lot of scams out there, and there are some huge unregulated markets you can find yourself in. It’s a game in which you need to always have your wits about you, and for some people, that’s far too much pressure. However, we’re in no way saying that investing is bad, but it’s true...
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Business
There is one word no business owner ever thought they would use until 2020, and that is the word PANDEMIC. Unfortunately, 2020 has been a roller-coaster of a year? The coronavirus has forced many companies to shut down temporarily or permanently. Therefore, entrepreneurs may now be wondering how to bounce back once they’re forced to stop all activities. There is no simple answer. However, one...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
