Business / Motivate
60 – 80 percent of most western economies are built around small business ownership (5 employees or less). The hum of our economies, it seems, relies heavily on hard working people rolling up their sleeves day in, day out and committing to the process of pumping out their products and services so that we can all live reasonably settled lives. There is so much buzz...
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Business / Digital Marketing
Everyday, we are doing business with a world that has access to more information than ever before. Every school of thought can be researched quickly. Niche markets have opportunities like never before, and ‘long-tail’ businesses are still making good profits thanks to search engines, readily available and detailed amounts of data and targeted marketing. Education is an everyday commodity. Communication is fast and word of...
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Business / Digital Marketing
Guest Post by Amanda DiSilvestro For starters, you have to think about each and every way that you have interactions with your customers. That means beyond just basic online or in-person contacts and includes materials you mail, various online presences, and experiences navigating social media. You must also consider how those interactions will affect the reviews that customers provide. Never, ever discount the importance of those...
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Business / Digital Marketing
Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet....
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Business / Digital Marketing
Guest post by Tadeusz Szewczyk Ever since Facebook became the leading social network online, many people – even business people – have relied on it for their online presence. Being on Facebook is not being online In other words many Facebook users do not even have a website or completely neglect the one they have. Of course you could argue that it’s a good...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
