Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….
So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…
Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…
Business
Sports nutrition was a relatively small industry fifteen years ago. There were a handful of brands selling protein powders and other supplements, but they were few and far between. What’s more, you had to be seriously committed to the cause as a customer. Prices weren’t cheap. Now, though, things are changing. Sports nutrition is a massive business opportunity and growing all the time. It’s worth...
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Business
There are millions of business leaders across the globe, but only a tiny fraction of them ever achieve billionaire status. Why is this? Partly, it’s just sheer economics. Not all business ideas have legs. However, partly it is to do with their mindset and how they build their businesses. They aren’t content with run-of-the-mill operations. They believe that they are the best – or, at...
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Business / Marketing
When it comes to running a business, the competition is fierce. The increasing dominance of e-commerce also means that physical businesses face even greater competition and a challenge to get people through the door. To bring those customers in, you’re going to need to pull out all the stops. Making that all-important first impression will help you bring in customers, who could recommend you to...
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Sharni-Marie is the owner of an epic new marketing consultancy, Forj Marketing. She has a huge vision to help businesses forge their own way to future success. She loves to read and travel, always looking for experiences that broaden her perspective. She has big dreams.
