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Reactive Marketing – What it is and why it rarely works

Reactive Marketing – What it is and why it rarely works Businesses are constantly faced with the highs and lows of consumer demand. Especially small businesses. One minute the game is on and you are struggling to keep up with demand, considering hiring more staff, outsourcing, and basking in the glory of success. The next minute the winter sets in. Things go a little quiet….

What to do with a Great Idea

So, you’ve come up with a great idea for a brand new money-making scheme. It’s a game changer. Revolutionary even. And you can’t stop thinking about it. Everywhere you go you see opportunities for your business to flourish. You tell all your trusted friends. Your family are tired of hearing about it. You can hardly sleep because your mind just keeps rolling the idea around…

Marketing Online: Common Mistakes

Common Mistakes Businesses Make When Approaching Online Marketing There is so much talk around marketing your business in the online environment of the world wide web that you would have to have your head in the sand to have not heard it. By now you should have realised that for any business to be progressing it is essential that some portion of your marketing dollars…

Marketing

How to Make an Effective Marketing Strategy on a Budget

Jan 11, 2022 by Sharni-Marie 357 views No Comments

If you can only spend a fraction of your profits on marketing, you need to get creative. Learn 5 effective but affordable marketing tactics today.

Productivity

From Passions to Practicalities: Bringing Structure to Your Self-Employed Life

Dec 15, 2021 by Sharni-Marie 393 views No Comments

Anybody that has worked for an employer for so long will relish branching out for themselves. Many of us have had no choice but to start going self-employed in light of what the last 20 months have thrown at us. But for all the freedom being self-employed has, it benefits from a structure. If you are someone who is learning the ropes or you are...

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Marketing

Promoting Your Brand Without Rely On A Formula

Dec 14, 2021 by Sharni-Marie 393 views No Comments

By now, many business owners are competent at promoting their brands, at least for the most part. Many people understand the value of regularly posting on social media, of curating a competent website, or even running a business blog for sharing insight and improving SEO rankings. Even if you’re not familiar with this, then outsourced professionals such as SEO agencies, content writers, and even freelance...

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